The internet has revolutionized the way we live, work, and communicate. It has transformed everything from shopping and entertainment to education and healthcare. As more and more people around the world gain access to the internet, its impact is only set to grow. User Interface (UI) The speed and performance of a website is also an important ranking factor. Sites that load quickly and offer a smooth user experience are more likely to rank higher in search results than slow, clunky sites that frustrate users.